Saturday, May 2, 2009

Type 2 Journal Entry

While reading the list of 100 Ideas I found some to be very similar to things I have done in the past to keep creativity flowing. Some of the ideas would be very easy to do like the ones involving drawing items or listing them. In the past I have often turned to writing. I used to write poems, it was my way of dealing with emotions or just getting feelings down on paper. I haven't written as much as I used to or would like to due to lack of free time so I often just turn to music these days but it would be nice to go back to it. For projects I have created characters or personas based on people I know (#42). I travel a lot during the summer and sometimes I will list all the license plates I see or list all of the states I have been to. (37. List all of the places you've ever lived.)
A couple ideas in particular that sounded fun and interesting were:
66. Write a journal entry describing something "secret". Cut it up into several pieces and glue them back in scrambled.
74. Put a small object in your left pocket (or in a bag), Put your left hand in the pocket. Draw it by feel.

Friday, April 24, 2009

Type 2 Journal Entry

Shift Happens: Did you know?
The statistics in this video are crazy. It's amazing how fast information travels and how fast technology advances. The numbers are almost scary, especially the ones about how many jobs are available and how it has changed over the years. The way technology is advancing is nerve-wracking for designers because it is up to us to stay caught up with the newest programs in order to keep in touch with what is going on in society and not fall behind. The question "What does this all mean?" is right on target, it is difficult to answer, what will happen to the jobs available?, and how will everything change as far as what designers will need to do to keep up?

Monday, April 20, 2009

Final Video

Type 2 Journal Entry

I found Larry Lessig's: How Creativity is being strangled by the law interesting. I understand where he is coming from and agree with him somewhat that people should be allowed to take pieces of information and integrate them into one piece. I liked his perspective saying artists should give rights to their ideas but not the actual work. I think by using other peoples ideas often helps other artists generate ideas and create some great pieces. If I was a professional music artist or something similar I may feel differently after working on something so hard and then feel like someone stole my idea, but at this point I agree with what Larry Lessig is saying.

Wednesday, April 15, 2009

Sunday, April 12, 2009

Type 2 Journal Entry

Type in the Sky
I've never noticed the shapes the negative space between buildings can make when walking up the streets in the downtown of a city or area with tall buildings. Its amazing how much type there really is when you start looking for it, as well as the numerous amounts of different type faces. When we watched the movie Helvetica last semester I became aware of how much society uses Helvetica for things. When you start looking, it's everywhere!
Typefaces give stores character and personality, they often describe what type of things might be inside.

Wednesday, April 1, 2009

Type 2 Journal Entry

I listened to the show where Debbie Millman's guests were Steven Heller and Lita Talarico.
I found it interesting when Debbie was saying that most young designers do not think about the fact that a client may not like their work at all. Steven Heller's response to this was that its not failure unless the designer hasn't come up with a strategy if the client's don't like their work. Debbie also stated that it is not a good idea to fight with the client about not liking something because you will never convince them to like it and it will only make the situation worse.

"Designer's should always anticipate that which should be anticipated"

Debbie Millman is the host of Design Matters, an internet talk radio show about graphic design. Debbie Millman has guests on her show to discuss and share opinions about graphic design, branding, and cultural anthropology.

Friday, March 27, 2009

Type 2 Journal Entry

Outline of Laws of Simplicity:
  • When in doubt, just remove.
  • Organization makes a system of many appear fewer.
  • Savings in time feel like simplicity.
  • Knowledge makes everything simpler
  • Simplicity and complexity need each other.
  • Simplicity is about subtracting the obvious, and adding the meaningful.
While reading the Laws of Simplicity it reminded me of the Gestalt principles, especially closure.
I found the statement about simplicity and complexity needing each other to be very true. We wouldn't know what was simple without have complex and chaotic things. Just like seeing how big something is depends on how small the object next to it is.

John Maeda is a graphic designer who really believes in simplicity. He established the Design by Numbers project. He was considered one of the 21 most important people for the twenty-first century by Esquire magazine. He is not only a designer but an author of at least four books.

Type Videos

1. Who's On First - I found this video very funny and entertaining. The speed of the words appearing on the screen flows very well with the dialogue. Using two different typefaces is also effective to describe the two people talking.
2. Ocean's Eleven - In this video I like how they use effects to emphasize what they are talking about. For example: rearranging the words when talking about cracking a code or showing the movement of the elevator by moving down the word elevator.
3. Transformers - The thing that stood out to me most in this video was the difference between the two situations. The one voice is from a guy in a the center of a war zone and the speed, type, and sound effects all reflect that. Then when it switches to the person on the other end of the phone it is quiet, no feeling of urgency, and the type is small.
4. Dane Cook
5. Apologize
6. Serena Williams HP Commercial

Thursday, March 26, 2009

After Effects Speech Questions

Martin Luther King Jr.’s I Have A Dream Speech

  • Who is speaking and why was the speech important?
  • Martin Luther King Jr. is speaking about his dream and hope that one day blacks and whites can live as equals. His speech was one of the defining moments during the American Civil Rights movement.
  • Why do you find it interesting?
  • I found this speech interesting because of how passionate King is about the topic and how powerfully he delivers the message. Martin Luther King is a great speaker. He creates a picture that the audience can imagine while giving his message. He gives his audience hope for the future.
  • What is the emotion, mode, tone, feeling and personality of the speech?
  • The speaker seems to be very passionate about the topic. He is very prepared and has chosen his words wisely, as well as, bring in his own family and experience into his speech. The emotions and thoughts throughout the speech are hope, want, imagination, and history. It is very serious and you can tell in King’s voice that he is a leader and someone people look up to.
  • What is loud, stressed, soft, paused, emphasized?
  • Each word is clearly pronounced. He pauses in random places but when he does it makes since and makes the speech more powerful. Words that are stressed are ones that deal with when he wants something to happen, like “now” or “will”. “I have a dream” is always spoken loudly and is the most important or emphasized saying spoken. Certain words are also stressed by being dragged out. The words “rise up” is emphasized as well as when he says “one day”. When he talks about each situation that one day will happen he speaks louder.
  • How does it make you feel? the audience feel?
  • The speech makes me feel inspired and proud of how far we’ve come now that what he hoped for has occured to some extent. It makes me feel as though I can do something and make a change, that there is hope for change.The audience seems very interested in what the speaker has to say. They clap and whistle several times and you can also hear them agreeing with comments that King makes.
  • About Martin Luther King Jr.
  • Martin Luther King is most known for being a key leader in the African American Civil Rights Movement. He was a Baptist minister who became very involved in the civil rights movement during his career. He led the Montgomery Bus Boycott as well as the March on Washington where he delivered his “I Have a Dream” speech. King became the youngest person to receive the Nobel Piece Prize in 1964. King was assassinated on April 4th, 1968 in Memphis, Tennessee.

Saturday, March 21, 2009

Type 2 Journal Entry

One of the videos I watched at Good.is was the Mr. Trash Can video I liked how the video reflected the person telling the story. The video was simple, playful, and childlike which is why it had a child telling the audience the message about trash. I also watched the Alcohol Olympics video. I thought the way the information was displayed worked really well with the topic and images used. For the beer statistic it fit well to have the statistic written in sharpie marker on the person's arm because it went along with the reputation of what happens at a party. The music also worked with the speed of everything. I thought it was interesting in the How Much for A Word.com video how they used scrabble pieces to show information. The video relied completely on the characters on the tiles to get the message rather than having someone say the facts or write them out.

Stop Stealing Sheep and find out how type works


Chapter 1: Type is everywhere.
Type is all around us in many different forms: on signs, posters, walls, books, etc. Type is used to communicate different things and when you really look at it people rely on type to find their way around more than you may realize. Because type is such a large part of our lives it is important that it is designed properly. There is a reason we have so many different typefaces; some work better for wine labels while others work better for street signs.

Chapter 2: What is type?
Over the years the actual forms of type have changed but they always have a foundation that was created back when it was first invented. The way type is created has also changed over the years from hammer and chisel, to brush, pen, typewriters, and computers.

Chapter 3: Looking at type.
Typefaces have different appearances and styles to them for a reason and people understand which typeface works better with something. The way letters are formed have a personality to them and create a message the viewer understands.

Chapter 4: Type with a purpose
Certain typefaces work better to get a message across than others. For example, business text should look serious and organized.

Chapter 5: Type builds character
A designer should understand and know the little details about their project or text. By knowing their work thoroughly they will be able to choose the appropriate typeface.

Chapter 6: Types of type
Being able to see the characteristics of a typeface and understand the distinctions from one to the other can make a designer's job easier when it comes to choosing one for their project.

Chapter 7: How it works
Adjusting the leading and kerning of in a body of text can only do so much. Some typefaces are meant for smaller sections of text while others are meant for a longer body of text.

Chapter 8: Putting it to work
Designing an effective layout can result in following the rules of placement. Placing text in an organized yet dynamic way can keep the viewer engaged in the work as well as get the message across.

Chapter 9: There is no bad type
Type changes over time in order to stay "in" and not out-dated it relies on the trends in society. What is acceptable today may not have been 20 years ago but just because it is different, more expressive, or "ugly" to some does not mean it isn't effective.

Sunday, March 8, 2009

Type 2 Journal Entry

Animated typography is putting characters and letterforms into motion.
After watching the type in motion examples I realized the difference between videos with sound versus ones without. The examples, when watched without sound, held less meaning and importance. Some, like the
Ursonate example did not make any sense without sound, but when watched with sound it made a little more sense. The timing in the Hitler video seemed very fast without sound but when watched with sound I didn't notice it as much because I wasn't focused on trying to read everything. Also, when watching the Hitler speech with sound, it became more real. The Allegory of the Cave worked pretty well without sound because of the words used, but when watched with sound it worked even better. The transitions and sayings fit the music well, and the music really set the tone of the message being displayed.
The most common similarity with examples on Youtube is that they all seem to be animating movie quotes, and they are basically animating it by displaying one word at a time, as the actor says it. The only thing they really differ is the speed and angle the word appears. All of the videos seem to be at a similar pace and rhythm as well. I did find one video that was put to music. I found that type put to music rather than just the speech have more meaning and cause you to think and imagine more. Ones that are just movie quotes, they've already been done and it is just another way of showing the clip without seeing the people act it out. Sure they may be funny and the speed the words come on match the actor's voice but there is not as much depth to them.

sources:
Who's on First Typyography
Wedding Crashers
Dane Cook Driveway intruder
Animated with Music
Saul Bass Interview

Sunday, March 1, 2009

Graphics Reading and Poster
















Metaphor: The act of putting your arm around someone is a metaphor for kindness
Exaggeration: The viewer would never see penguins putting their "arms" around each other in real life.
Personification: Using animals to represent people and to show that kindness can go a long way and can be carried out by anyone or anything.
Synecdoche: Putting your arm around someone is just one way of showing kindness, there are many other ways.

Saturday, February 28, 2009

Type 2 Journal Entry

It was interesting to read Rethinking Modernism, Revising Functionalism and to think about what design styles today's world is leaning towards and trying to imitate or take suggestions from. It seems with today's modernism designers are getting away from the straight forward, organized, almost boring layouts. They are going for a more expressive way of showing their work and an organized chaos look to things. Expression is a big aspect of today's generation.
Overcoming Modernism: I found it interesting that the article mentioned the pressure young designers of today have on being able to communicate. Schools seem to be integrating the importance of being able to speak in front of people and sell a product. I have noticed when attending our Hallmark lectures that the designers that have come all seem to be very good public speakers.
After reading the interview with Steven Heller is was surprised at how much he really cared about what his audience thought and that he took the time to read and reply to the letters he received. He is very opinionated and feels very strongly about certain topics but he respects others views as well.

Sunday, February 22, 2009

Type 2 Journal Entry

Writing is very important for designers. Many design students lack confidence in their writing skills and don't feel they are very good writers. Strong writing skills can strengthen a student's thinking skills. It is important for a designer to take a body of text and create an image to accompany it or emphasize the meaning of the text. Writing and designing share many of the same characteristics and aspects such as: brainstorming, researching, organizing, drafts, revising, and the final project. Writing and language create an identity for a product, something that people can associate with, look for, and become familiar with.


Links:
The Role of Writing
Better Writing Through Design
Brand New

Friday, February 13, 2009

Type 2 Journal Entry

Thirteen Ways of Looking at a Typeface brought up some interesting points. When you think about it typefaces are often associated with a certain topic. Comic sans for example reminds people of comic books and cartoons, hence the name "comic sans". When we first pick a type we may being doing just that, picking it for no reason, but if you go back and think about it there is most likely a reason you chose that particular font. Maybe it resembles the person that is saying the quote, or the name relates to the topic, or the style fits the genre of book.

I found the posters in the Stephen Doyle: A Few Words article very unique. The poster with the saw worked well because of the word that was used. It is a clever resolution to create the interaction between an image and type. The bottom poster with the books bolted together is something you don't normally see and is an interesting play on words.

Saturday, February 7, 2009

Type 2 Journal Entry

In Stefan Sagmeister's video he spent the majority of the time talking about other people's designs and how he felt about them or what they did for them. I liked when he talked about the designs that made him happy. From far away they would probably look like any other design found in subways but when looked at up close they are new and funny.

I also watched Theo Jenson and J.J. Abrams video. Theo Jenson's work was pretty fascinating especially the way his pieces moved. J.J. Abrams talked a lot about what inspires him. Mystery seemed to be the key inspiration for his projects.

How Good is Good?
Its interesting how many feelings designs evoke and what all a design can do. Designs can bring up someone's spirits, back up a cause, make places safer, inform people, and raise money.

Friday, February 6, 2009

Type 2: 10 Commandments of Type and How to Break Them

10 Commandments:
I. Thou shalt not apply more than three typefaces in a document.
II. Thou shalt lay headlines large and at the top of a page.
III. Thou shalt employ no other type size than 8pt to 10pt for body copy.
IV. Remember that a typeface that is not legible is not truly a typeface.
V. Honour thy kerning, so that white space becomes visually equalized between characters.
VI. Thou shalt lay stress discreetly upon elements within text.
VII. Thou shalt not use only capitals when setting vast body copy.
VIII. Thou shalt always align letters and words on a baseline.
IV. Thou shalt use flush-left, ragged-right alignment.
X. Thou shalt not make lines too short or too long.

How to break them:
1. Break the letters imposed by the use of only three typefaces.
2. Let thine eyes be seduced by the hierarchy of type.
3. Do not forsake smaller or bigger sizes.
4. Be seduced into trying new and expressive typefaces.
5. Treat kerning and tracking with total irreverence.
6. Entice the reader to sample the delights of your text.
7. Do not forgo the liberal use of capitals within your text.
8. The Lord designed letterforms to stand side by side, but there is no harm in their being lured away from one another.
9. Yield to the temptation to align text in unusual ways.
10. Lure the reader down unfamiliar paths.

Sunday, February 1, 2009

Type 2 Journal Entry

As I was watching the second part of the Jakob Trollback videos during one of the montages of there work I was thinking, "this is moving really fast." After the video he spoke about one of their montages and how it moved so fast the audience wasn't going to be able to see or understand anything about it. He was right though when he said that when you're trying to get your name out there and sell your work you want to show the agency everything you can do which may mean putting it to fast paced music.
All of the videos moved well with the music it was set to. The music really created a mood with the images being shown with it.

Friday, January 23, 2009

Type 2 Journal Entry


Bruce Mau is a Canadian designer who studied at the Ontario College of Art & Design. He is interested in innovation and creativity. He is very optimistic and is always looking for ways to improve civilization. He has received great recognition for the book S,M,L,XL, which was designed and conceived by Bruce Mau himself. The opportunity of opening his own design studio came along with designing the Zone book series. Bruce Mau Design specializes in book designs, logos, store interiors, signage, landscapes, film, magazines, and museum exhibits. The Zone books are known for their content and flexibility.
























42. Remember.
Growth is only possible as a product of history. Without memory, innovation is merely novelty. History gives growth a direction. But a memory is never perfect. Every memory is a degraded or composite image of a previous moment or event. That’s what makes us aware of its quality as a past and not a present. It means that every memory is new, a partial construct different from its source, and, as such, a potential for growth itself.

Graphics Reading 2:

We are constantly hearing how much graphic designers have to deal with clients. Sometimes the clients will love your work and other times it won't be what they are looking for. It is emphasized again in this reading that designers should not take the criticism personally. It is the designer's job to keep in mind and meet the client's goals and get the message across in an effective way.

I found it interesting how important it is for a logo to be able to last and that the most successful logos are the ones that are simple, clear, and unique. Often the most simple shape in a certain color can remind someone of a particular place or object. Its also important when designing a logo to remember that you are trying to represent the company and not show everything the company does.

Monday, January 19, 2009

Graphics Reading 1:

When designing a logo or symbol its important to look at it from all different view points and realize everyone may look at it differently. Symbols can be interpreted in many different ways because not everyone thinks or looks at something the same way. Its important to keep an open mind and not just look at it from your own perspective.

I didn't realize how many different things needed to be considered before designing a logo. There are several questions that need to be answered when brainstorming ideas and in the final product. One of the most important aspects to consider is who the logo is geared toward, who the audience is and what the logo is trying to represent.

Friday, January 16, 2009

Type 2 Journal Entry

Chip Kidd is a designer, author, and editor. He is known for designing book jackets and writing well known books. He is important because he has received the 2007 Cooper-Hewitt National Design Award and has designed covers for many well-known books.

John Gall is a book cover designer and the director for Vintage and Anchor Books. His use of typography makes his designs unique and distinctive among other books on the shelves. When designing his book covers Gall tries to surprise himself as well as his audience. John Gall is important because he is the director of a company which publishes around 200 books a year.

Series: A series is a sequence of books that share common characteristics and are identified as a group.
Sequence: Is an ordered list of objects or events. Books in a series are written to be read in a certain order.

Sign: There are three kinds of signs: an icon, index, and symbol. An icon sign is one that resembles something. An index sign is one that links the sign and the object together. A symbol is one that represents something else without any logical meaning.
Examples: no-smoking sign, traffic sign, flag representing countries.













Symbol: A graphic element that communicates the ideas and concepts that it represents rather than denoting what it actually is. Example - 3 arrows in the form of a triangle symbolizing recycling









Index: An index is a sensory feature (part A) that correlates or implies another part/what is to come (Part B).
Example: A train whistle is an index of a train coming.




















Book Covers:















































































































































































These books use indexes in a variety of ways. The book titled Speak has a face on the front without a mouth, this is an index showing perhaps the book is more about being silent or not being able to speak. The book Where the Sidewalk Ends is in black and white and drawing in a cartoon style. There are kids looking over the edge of a sidewalk. This is an index that the book will be light-hearted and perhaps childlike. The book entitled Burned actually has the letters burned into the book showing the book will be possibly be about hurt or fire.