Type 2 Journal Entry

Bruce Mau is a Canadian designer who studied at the Ontario College of Art & Design. He is interested in innovation and creativity. He is very optimistic and is always looking for ways to improve civilization. He has received great recognition for the book S,M,L,XL, which was designed and conceived by Bruce Mau himself. The opportunity of opening his own design studio came along with designing the Zone book series. Bruce Mau Design specializes in book designs, logos, store interiors, signage, landscapes, film, magazines, and museum exhibits. The Zone books are known for their content and flexibility.
























42. Remember.
Growth is only possible as a product of history. Without memory, innovation is merely novelty. History gives growth a direction. But a memory is never perfect. Every memory is a degraded or composite image of a previous moment or event. That’s what makes us aware of its quality as a past and not a present. It means that every memory is new, a partial construct different from its source, and, as such, a potential for growth itself.

Graphics Reading 2:

We are constantly hearing how much graphic designers have to deal with clients. Sometimes the clients will love your work and other times it won't be what they are looking for. It is emphasized again in this reading that designers should not take the criticism personally. It is the designer's job to keep in mind and meet the client's goals and get the message across in an effective way.

I found it interesting how important it is for a logo to be able to last and that the most successful logos are the ones that are simple, clear, and unique. Often the most simple shape in a certain color can remind someone of a particular place or object. Its also important when designing a logo to remember that you are trying to represent the company and not show everything the company does.

Graphics Reading 1:

When designing a logo or symbol its important to look at it from all different view points and realize everyone may look at it differently. Symbols can be interpreted in many different ways because not everyone thinks or looks at something the same way. Its important to keep an open mind and not just look at it from your own perspective.

I didn't realize how many different things needed to be considered before designing a logo. There are several questions that need to be answered when brainstorming ideas and in the final product. One of the most important aspects to consider is who the logo is geared toward, who the audience is and what the logo is trying to represent.

Type 2 Journal Entry

Chip Kidd is a designer, author, and editor. He is known for designing book jackets and writing well known books. He is important because he has received the 2007 Cooper-Hewitt National Design Award and has designed covers for many well-known books.

John Gall is a book cover designer and the director for Vintage and Anchor Books. His use of typography makes his designs unique and distinctive among other books on the shelves. When designing his book covers Gall tries to surprise himself as well as his audience. John Gall is important because he is the director of a company which publishes around 200 books a year.

Series: A series is a sequence of books that share common characteristics and are identified as a group.
Sequence: Is an ordered list of objects or events. Books in a series are written to be read in a certain order.

Sign: There are three kinds of signs: an icon, index, and symbol. An icon sign is one that resembles something. An index sign is one that links the sign and the object together. A symbol is one that represents something else without any logical meaning.
Examples: no-smoking sign, traffic sign, flag representing countries.













Symbol: A graphic element that communicates the ideas and concepts that it represents rather than denoting what it actually is. Example - 3 arrows in the form of a triangle symbolizing recycling









Index: An index is a sensory feature (part A) that correlates or implies another part/what is to come (Part B).
Example: A train whistle is an index of a train coming.

Book Covers:















































































































































































These books use indexes in a variety of ways. The book titled Speak has a face on the front without a mouth, this is an index showing perhaps the book is more about being silent or not being able to speak. The book Where the Sidewalk Ends is in black and white and drawing in a cartoon style. There are kids looking over the edge of a sidewalk. This is an index that the book will be light-hearted and perhaps childlike. The book entitled Burned actually has the letters burned into the book showing the book will be possibly be about hurt or fire.