One of the videos I watched at Good.is was the Mr. Trash Can video I liked how the video reflected the person telling the story. The video was simple, playful, and childlike which is why it had a child telling the audience the message about trash. I also watched the Alcohol Olympics video. I thought the way the information was displayed worked really well with the topic and images used. For the beer statistic it fit well to have the statistic written in sharpie marker on the person's arm because it went along with the reputation of what happens at a party. The music also worked with the speed of everything. I thought it was interesting in the How Much for A Word.com video how they used scrabble pieces to show information. The video relied completely on the characters on the tiles to get the message rather than having someone say the facts or write them out.
Stop Stealing Sheep and find out how type works
Chapter 1: Type is everywhere.
Type is all around us in many different forms: on signs, posters, walls, books, etc. Type is used to communicate different things and when you really look at it people rely on type to find their way around more than you may realize. Because type is such a large part of our lives it is important that it is designed properly. There is a reason we have so many different typefaces; some work better for wine labels while others work better for street signs.
Chapter 2: What is type?
Over the years the actual forms of type have changed but they always have a foundation that was created back when it was first invented. The way type is created has also changed over the years from hammer and chisel, to brush, pen, typewriters, and computers.
Chapter 3: Looking at type.
Typefaces have different appearances and styles to them for a reason and people understand which typeface works better with something. The way letters are formed have a personality to them and create a message the viewer understands.
Chapter 4: Type with a purpose
Certain typefaces work better to get a message across than others. For example, business text should look serious and organized.
Chapter 5: Type builds character
A designer should understand and know the little details about their project or text. By knowing their work thoroughly they will be able to choose the appropriate typeface.
Chapter 6: Types of type
Being able to see the characteristics of a typeface and understand the distinctions from one to the other can make a designer's job easier when it comes to choosing one for their project.
Chapter 7: How it works
Adjusting the leading and kerning of in a body of text can only do so much. Some typefaces are meant for smaller sections of text while others are meant for a longer body of text.
Chapter 8: Putting it to work
Designing an effective layout can result in following the rules of placement. Placing text in an organized yet dynamic way can keep the viewer engaged in the work as well as get the message across.
Chapter 9: There is no bad type
Type changes over time in order to stay "in" and not out-dated it relies on the trends in society. What is acceptable today may not have been 20 years ago but just because it is different, more expressive, or "ugly" to some does not mean it isn't effective.
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