Animated typography is putting characters and letterforms into motion.
After watching the type in motion examples I realized the difference between videos with sound versus ones without. The examples, when watched without sound, held less meaning and importance. Some, like the Ursonate example did not make any sense without sound, but when watched with sound it made a little more sense. The timing in the Hitler video seemed very fast without sound but when watched with sound I didn't notice it as much because I wasn't focused on trying to read everything. Also, when watching the Hitler speech with sound, it became more real. The Allegory of the Cave worked pretty well without sound because of the words used, but when watched with sound it worked even better. The transitions and sayings fit the music well, and the music really set the tone of the message being displayed.
The most common similarity with examples on Youtube is that they all seem to be animating movie quotes, and they are basically animating it by displaying one word at a time, as the actor says it. The only thing they really differ is the speed and angle the word appears. All of the videos seem to be at a similar pace and rhythm as well. I did find one video that was put to music. I found that type put to music rather than just the speech have more meaning and cause you to think and imagine more. Ones that are just movie quotes, they've already been done and it is just another way of showing the clip without seeing the people act it out. Sure they may be funny and the speed the words come on match the actor's voice but there is not as much depth to them.
sources:
Who's on First Typyography
Wedding Crashers
Dane Cook Driveway intruder
Animated with Music
Saul Bass Interview
Sunday, March 8, 2009
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