Type in the SkyI've never noticed the shapes the negative space between buildings can make when walking up the streets in the downtown of a city or area with tall buildings. Its amazing how much type there really is when you start looking for it, as well as the numerous amounts of different type faces. When we watched the movie Helvetica last semester I became aware of how much society uses Helvetica for things. When you start looking, it's everywhere!
Typefaces give stores character and personality, they often describe what type of things might be inside.
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