Thirteen Ways of Looking at a Typeface brought up some interesting points. When you think about it typefaces are often associated with a certain topic. Comic sans for example reminds people of comic books and cartoons, hence the name "comic sans". When we first pick a type we may being doing just that, picking it for no reason, but if you go back and think about it there is most likely a reason you chose that particular font. Maybe it resembles the person that is saying the quote, or the name relates to the topic, or the style fits the genre of book.
I found the posters in the Stephen Doyle: A Few Words article very unique. The poster with the saw worked well because of the word that was used. It is a clever resolution to create the interaction between an image and type. The bottom poster with the books bolted together is something you don't normally see and is an interesting play on words.
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