We are constantly hearing how much graphic designers have to deal with clients. Sometimes the clients will love your work and other times it won't be what they are looking for. It is emphasized again in this reading that designers should not take the criticism personally. It is the designer's job to keep in mind and meet the client's goals and get the message across in an effective way.
I found it interesting how important it is for a logo to be able to last and that the most successful logos are the ones that are simple, clear, and unique. Often the most simple shape in a certain color can remind someone of a particular place or object. Its also important when designing a logo to remember that you are trying to represent the company and not show everything the company does.
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