Tuesday, November 11, 2008

Helvetica

I never realized how universal the font Helvetica is before watching the movie. As it pointed out Helvetica is everywhere, on signs, labels, posters, billboards, buses, the media, etc. It was fascinating to see how a single font is used so widely and by so many people. It was interesting to see how the designers felt about the font and that many of them didn’t see a way to improve it. I have never thought of Helvetica as such an amazing font because it seems so plain and simple, almost boring. Actually, the font is very recognizable, clear and can work for almost anything. Typography is so important in our world and the font gives the piece of work it is on character and personality.

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