"A logo is a flag, a signature, an escutcheon, a street sign.
A logo does not sell (directly), it identifies.
A logo is rarely a description of a business.
A logo derives meaning from the quality of the thing it symbolizes,
not the other way around. A logo is less important than the product it signifies; what it represents is more
important than what it looks like.
The subject matter of a logo can be almost anything."
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